Research & Design
NextEra Effect
Supporting innovation and creativity to build systems where BetterWork is the foundation
The Effect Mission
"I think it's dangerous to play it safe...People want to see something that fuels the imagination"
— Alexander McQueen
NextEra Effect is our commitment to supporting the crazy, absurd, and implausible ideas that challenge conventional wisdom. We believe that true innovation requires courage - the courage to question what everyone "knows" to be true, and the courage to imagine what could be.
What We Do
Innovation Support
Supporting the crazy, absurd, and implausible ideas that challenge conventional thinking and drive breakthrough solutions.
Future of Work
Building infrastructure and systems where BetterWork is the cornerstone of organizational performance.
Practical Application
Translating research insights into actionable solutions that create real-world impact for organizations.
Community Impact
Creating legacy systems that benefit communities and society, not just individual organizations.
Research for Practical Impact
Traditional research often lives in academic journals, disconnected from the organizations that need it most. NextEra Effect bridges that gap.
We conduct research with practical application in mind. Our goal isn't just to publish papers - it's to create tools, frameworks, and systems that organizations can actually use to enable productive work.
This means working closely with organizations to understand their real challenges, testing solutions in operational environments, and iterating based on what actually works.
Our Research Philosophy
Questions conventional safety wisdom
Focuses on systems, not individual parts
Prioritizes practical application over academic publishing
Tests solutions in real organizational contexts
Shares learnings openly with the HSW community
Our Not-For-Profit Commitment
NextEra Effect represents our annual commitment to support not-for-profit organizations and community initiatives.
We dedicate volunteer time and resources to projects that create lasting positive impact at community and societal levels. This isn't charity - it's our belief that BetterWork should benefit everyone, not just those who can afford consulting fees.
Through Effect, we're building legacy systems where productive safety, wellbeing, and organizational performance become accessible to all.
Building the Future of Work
NextEra Effect is focused on creating infrastructure and systems where work is a source of wellbeing, not just a paycheck. Where safety enables performance, rather than restricting it. Where organizations recognize that BetterWork is BetterBusiness.
"Watch this space"
We're working on exciting innovations in HSW that will be shared with the community as they develop. Our research and design work is ongoing, collaborative, and always focused on creating practical tools that organizations can use.
Get Involved
Interested in collaborating on research projects? Have an idea that challenges conventional HSW thinking? Want to volunteer your expertise for community impact?
NextEra Effect thrives on diverse perspectives and bold thinking. Let's explore how we can work together.
"Normality is a paved road, its comfortable to walk on but no flowers grow on it"
— Vincent Van Gogh
NextEra Effect is about leaving the paved road and cultivating something beautiful.